Zero Motorcycles kicked-off its first media down in Southern California the first week of July. It was awesome…the team met with the USA Today, Popular Mechanics, Cycle World, Robb Report, Los Angeles Times, VitalMX and Dirt Rider. It was a long two days and lots of driving, but in all the tour was a success!!!!

The irony with DRIVEN’s new web blog is that I was 100% resistant to the notion of blogging. It probably stems from the pure fact that I just didn’t want to try something new. It wasn’t until I took a meeting with one of our newest clients that the light bulb went off. Hearing my [...]