The irony with DRIVEN’s new web blog is that I was 100% resistant to the notion of blogging. It probably stems from the pure fact that I just didn’t want to try something new. It wasn’t until I took a meeting with one of our newest clients that the light bulb went off. Hearing my own client tell me that the current media landscape was changing…and changing quickly seemed rather odd. By the way…this same client is based in Santa Cruz and many of its Executive Team hail from the Silicone Valley, so they know what they are talking about. (FYI…they’d be proud that I just hyper linked their name to their web site…that one is for you guys!) So, here I am…learning to blog.